As the year comes to an end, goal setters are beginning to look back to assess what 2015 was like. The statistics will determine if it’s been successful, static, or retrogressive. The outcome of the assessment becomes the baseline for setting next year’s goals. In addition to baseline, it tells you what and what should be done.
And as individuals, families, and companies have their Christmas and end of year parties, behind the fun, there’s rumination resonating in the heads of business-minded people and leaders. The written and unwritten data are staring them in the face, reminding them of the realities of what the year has been like. These realities will inform their decisions on the actions to take to make the coming year worth celebrating.
To assess the achievements of 2015, asking yourself the following questions will bring you to a logical conclusion.
1. What were the goals?: It will surprise you to know that many don’t remember the goals they’d set, and some don’t recall if they’d set any goals. Within this bracket are those locked up in yearly routine; year-in-year-out, they maintain the same process, and obtain the same results, even if they typed out or jotted down the goals for the following year. There was no intention to work on what’s been written down because it was just one of the policies that something should be written.
2. Who were the people responsible for each fragment of the goals?: Setting goals without pinning each fragment to a specific person or department means there isn’t anyone accountable for it. The question is, ‘who was accountable for the goal that was set; you, wife, children, subordinate, or superior?’ The person that was handed the baton must give account at the end of the year.
3. What were the individual and overall performances of the set goals?: You must measure the performances of the set goals, without making subjective assumptions. In measuring the goals, there must be a standard from which you draw your conclusion. The standard may be a comparison with the previous year’s performance, or with other people or companies given the same privilege. I said, ‘given the same privilege’ because, you don’t assess your performance based on those who have been offered a far higher advantage than you. You’ll be unfair to yourself if you do that. For instance, a small scale organisation with five employees, will not be comparing her performance with an industry leader with thousands of employees; or, a family with a yearly income of less than $30000, comparing her achievements with the one with over $1M.
4. How did I achieve the set goals?: If you beat an unusual team by scoring unusual goals, you must document in your head and on paper how you did it. Don’t throw away your winning formula because it may be useful for another game. It may not be applicable in all games, but in some future ones, you’ll need it. That is why you must put in your wealth of experience, how you climbed certain heights and made certain progresses.
5. Where did I make progress?: If ten goals were set, not all ten goals may bring positive results. It is essential to know where progress was made. The place of progress may be the place of your strength, and common sense tells us to major on our strengths. Rather than waste scarce resources focusing on your weakness, it is advisable to spend that time, skill and money where you’ll get maximum result, if need be. This makes it necessary for you to know where you made progress. This year for instance, I spent some money on social media promotion, and the result was good. Due to that, I am pushing more funds into it. I refused putting the same money into TV ad because, one, I don’t have the cash to go on mainstream television advertising; and two, community television advertising don’t reach the number of people that digital marketing does. So, next year, online promo is where I will keep pointing my content.
6. Where did I fail?: As a School Governor in one of London’s outstanding primary schools, I joined in assessing the progress made by our children. On most of the data, we maintained the standard, and on some, we exceeded, but the truth is that we failed in a few. It isn’t unusual for a high flier to fail in some areas of pursuit. So, don’t beat yourself too much when you don’t win some; let it be a lesson for the future. Personally, in book sales this year, I failed, but that prompted me to research on what to do. I bought the Writers’ and Artists’ Year Book, read blogs published by successful authors, and made some good decisions for 2016. Because of that, I started my 2016 in November 2015. While you say ‘Happy New Year’ on January first, I had already said mine because my work has begun.
7. Who do I get aboard and who do I drop for next year?: Straightaway, I will tell you to get aboard people who know better than you. You don’t know everything, and you’ll never know everything. I write a lot, and with my big mouth, I chat a lot on the social media, but that does not mean I’m a publicist because I don’t know Jack about it. In 2016, I have decided to pay and work with Publicists, so that my hard work doesn’t die in the ghetto. I want to get on the global stage; therefore, some actions have to be taken.
As you round up the year; look back, enjoy your achievements; be angry for a while where you failed, move on quickly, and ignite your engine for 2016.
Enjoy the yuletide. Compliments of the season!