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I have seen it many times, and continue to see it that in every dimension of life, PERCEPTION COMES WITH COLOUR, and there’s hardly anything you can do about it. That is why in branding, you must not ignore perception and colour. Whatever colour you use, let it have the appeal and radiance that will help it stand out. No colour is bad if it is well toned to reflect genuine beauty.

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Ken is a leadership Motivation, Strategy and Personal Development Writer, Blogger and Speaker. He writes for a number of magazines and blogs. He is also a mentor and published author of several books.

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