To be specific, you must be characteristic. Being characteristic makes it easy for anyone to identify your features and know who you are, and what you stand for. To be specific, you must have a specialist-mentality. Specialists concentrate on one thing; they are experts in one thing. To be specific, you must be unambiguous and unequivocal. Ambiguity is unnecessarily big, to the extent that it loses common sense definition. Also, being equivocal makes you lose common sense definition because, your vision statement gets muddled up in unnecessary rhetoric.
Ken is a leadership Motivation, Strategy and Personal Development Writer, Blogger and Speaker. He writes for a number of magazines and blogs. He is also a mentor and published author of several books.