There are different types of content, and these include audios, videos, eBooks, case studies, infographics, white papers, checklists, interviews, images, articles, blog posts, social media posts, e-courses, emails, newsletters, presentations, webinars, promotions, quotes, testimonials, company news, and many more. According to Wikipedia, in publishing, arts, and communication, content is the information and experiences directed towards an end user or audience. So, all your Facebook, twitter, or other social media posts are content, and there is this meme amongst bloggers that content is king. The proven fact is that content is actually king, and if you want to stand out in this digital age, creating your own content is very essential and not debatable. A content creator has many edges over content curator. Rohit Bhargava, a marketing expert said a ContentCurator is someone who continually finds, groups, organises and shares the best and most relevant contenton a specific issue online. A curator simply searches, organises, and shares, but a creator initiates and designs his content, and contributes the information to any media, particularly, the digital media for end users or audience.
Here are the 15 reasons why you should focus more on content creation.
1. It brings out the originality in you
Content creation brings out your originality because the idea comes from you, and most times, the execution, design, or write-up, are done by you. For instance, I create most of the articles published on my blog – they are my original properties, and the more I create them, the better I come up with more quality content. I also come up with picture quotes I share on my blog and social media – sometimes, I do the graphic designs using some apps, but if I want a better professional job, I use graphic designers – the ideas and information come from me, but sometimes, the design isn’t done by me, however, it still remains my original content. Creating your own content brings out the originality in you.
2. You own the copyright
Sometimes, people don’t know when copyrights are violated, and this ignorance has made them subject to litigation. Last year, the Independent reported that Ed Sheeran was hit with a $100M lawsuit for allegedly using many of the musical components in Marvin Gaye’s “Let’s Get It On” for his 2014 hit, “Thinking Out Loud.” He copied the melody, harmonies, drums, bassline, backing chorus, tempo, syncopation, and looping. It isn’t just embarrassing stealing someone’s content – it is costly, because if found guilty, you’ll be heavily fined. But if you create your own content, you own the copyright, and whoever wants to use it, must take permission from you.
3. You get rewarded by search engine
The 12 top search engines are Google, Bing, Yahoo, Baidu, AOL, Ask.com, Excite, DuckDuckGo, Wolfram Alpha, Yandex, Lycox, and Chacha.com. According to BBC, “to find what you’re after, a search engine will scan its index of webpages for content related to your search.A search engine makes this index using a program called a ‘web crawler’.This automatically browses the web and stores information about the pages it visits.Every time a web crawler visits a webpage, it makes a copy of it and adds its URL to an index. Once this is done, the web crawler follows all the links on the page, repeating the process of copying, indexing and then following the links. It keeps doing this, building up a huge index of many webpages as it goes.Some websites stop web crawlers from visiting them. These pages will be left out of the index, along with pages that no-one links to.The information that the web crawler puts together is then used by search engines. It becomes the search engine’s index.Every webpage recommended by a search engine has been visited by a web crawler.”
When you follow search engine’s rules such as regularly adding content to your website, using the right keywords, using links and back links, and more, you’ll be rewarded with a good page or web ranking. Websites or links that appear on the first page of Google on searches are the well rewarded ones. Search engine knows when your content is original, and for doing that, they say thank you by putting that content on top, so that it can easily be seen.
4. You can go viral
Going viral means spreading rapidly amongst a large population of online users, especially on the social media – you can have millions of views sometimes, when you go viral. In 2018, “The bird who photobombed a live weather report,” “The little girl who discovered we don’t live inside the earth but on the surface,” and “The Tic-Tac-Toe-pocalypse” were among the top videos that went viral – they had millions of views. Your content can go viral, but if you share another person’s content, even if it spreads wide, it’s still not yours – you can’t take credit for it.
5. It can be a link to your website
If you have a blog or another form of website, your content can be a link to your website. How? You can publish the content on your website and share it online – when published, a uniform resource locator (URL) is created – URL is the address of a World Wide Web page – it is a link to your website. It’s the URL that is shared on the social media, and whoever follows the link ends up on your website. This link helps increase traffic to your website, but without content, no links can be created.
6. You can make money
When you purchase images for graphic designs, it is ordinary people like you that took those pictures and put them out for sale on image selling websites like Shutterstock, iStockphoto, SmugMug Pro, etc. When you buy royalty free videos, people like you uploaded them for sale. When you patronize websites that sell royalty free soundtracks, ordinary musicians in the streets produced and uploaded them for others to use. Don’t forget the eBooks you buy – they are content – they fetch their authors, money. Your content can earn you some money.
7. You can become an influencer
Recently, a video from the delta region in Nigeria made an internet hit – it was the video of a seven year old child that was sent away from school for not paying her school fee – it was shot by an unknown young lady called Stephanie Idolor – she used her mobile phone. The intention of the video was to make people laugh, but it triggered a backlash against the government when people, from the video, saw the abhorrent conditions of the school. As a result, more pictures of schools in similar conditions were posted online. The government had to act, not just in making sure that the infrastructures are up to date, but also stopping the illegal collection of school fees in that region. The content that was intended to poke fun at the little girl called Success, ended up influencing a change.
We’ve also seen videos that went viral on police brutality. In 2018, a Baltimore police officer was placed on suspension as a reaction to a viral video of him beating up a man for allegedly refusing to show his identification. The Independent recently reported that the West Midlands Police has launched an investigation into a video shared thousands of times online that appears to show unidentified officers repeatedly striking a man.
There are more and more content that have influenced change or fought for a cause, and if that’s the only reason for creating content, I think it’s credible enough.
8. It reveals your talent and skills
Your content tells how imaginative you are – it shows how you can conceptualize – it reveals your creativity, talent, and skills, and for that, you can get noticed and hired by some corporations to do some jobs for them. Business Insider writes that “In 2008, Justin Bieber was just another Canadian kid until a talent manager took notice of YouTube videos where he covered songs from artists like Ne-Yo and Chris Brown.” Your content can give you a break!
9. It leads to entrepreneurship
You can make a business out of your content. There are YouTube Channel owners that live entirely on creating online videos. There are eBook content that automatically establish business platforms for their owners. There are also audio podcasts that people have made businesses out of. You can make business out of your content, for real.
10. It informs, motivates, or make people happy
Many online content teach you how to – some are inspirational, while others make you laugh, especially the comedy types. Examples of “how to” websites include wikihow.com, techradar.com, diynetwork.com, and much more. There are motivation sites like lifehack.org, motivationgrid.com, success.com, and so much more. We also have online newspapers and magazines. These all inform, inspire, proffer solutions, give satisfaction, or make people happy.
There are so many reasons content creation is extremely important, but I have mentioned a few, and I think this will help elicit your own innate reason. One fact that can’t be denied is that content creation helps you become more skilled in digital technology. Whatever your reasons are, I encourage you to be a content creator.