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Blogging For Beginners In my previous article, I wrote about 20 Reasons to Start a Blog, and as a follow up, like I promised, I will, in this article be talking about ‘What you Need to Start a Blog.’ Even if you know why you want to start , if you don’t have the implements or instruments to start, the knowledge of the reasons to start will take you nowhere. If I tell you the reasons to start without telling you the substances that will make up the blog, I haven’t actually empowered you. Take a look at the following things you need. What You Need to START A BLOG 1. A Niche:  Without finding your niche, you can’t start a blog. You must decide your area of interest, which is your passion. Your passion is what will be your driving force, and you need that driving force to be your source…

Some days ago,  before putting this article together, I told someone to visit my blog to read a certain article, and then, she asked, ‘What’s a blog?’ In my myopic mind, I thought every literate person in this digital age understands what a blog is, but I was wrong. So, in this little piece of write-up, I am not going to give any technical definition of a blog – I am going to define it exactly the way I see it. A blog is a website containing a personal journal which reflects your area of interest – areas of interest differ for different people. For instance, some people’s area of interest is photography, so they blog about photography. For people like me, it is leadership motivation and personal development, and that’s what I blog about. So, a blog is about expressing your opinions, concerns, passion, talent, or interest in whatever field…

Where there is innovation, tradition always frowns. Tradition has the habit of maintaining the status quo, but innovation wants change because she is bored of doing things same way all time. The hunger for difference drives innovation towards creativity so as to make sure that there is reinvigoration and sprouting of new ideas. This is the case between the old and the new methods of communication. In the old method, mailing letters, sending telegrams and using the telephone were top of the range. In traditional marketing, the use of television, radio and billboard adverts reigned and ruled. But just like in every typical tradition, only those with the money dominate. So, the ordinary man in the street could not afford it. Today, things have changed. The SOCIAL MEDIA rules! Currently, there are about 3 or more billion people on the social media – Facebook, twitter, LinkedIn, Instagram, Google+, Pinterest, Flickr,…

In 2009, two YAHOO staff; Brian Acton and Jan Koum decided that they’ve had enough of being employees, and that it was time to do their own thing. So, they designed the messaging app; WhatsApp. According to Wikipedia, WhatsApp is a proprietary, cross-platform instant messaging subscription service for smartphones that allows users to send messages over internet connections, thereby, avoiding text messaging fees. In addition, pictures, videos and audio messages can also be sent through the application. On June 13, 2013, WhatsApp announced on Twitter that they had reached their new daily record by processing 27 billion messages. In a December 2013 blog post, WhatsApp claimed that 400 million active users use the service each month. According to Financial Times, WhatsApp has done to SMS on mobile phones what Skype did to international calling on landlines. One major strategy that worked for the organisation was that they weren’t making money…