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Where there is innovation, tradition always frowns. Tradition has the habit of maintaining the status quo, but innovation wants change because she is bored of doing things same way all time. The hunger for difference drives innovation towards creativity so as to make sure that there is reinvigoration and sprouting of new ideas. This is the case between the old and the new methods of communication. In the old method, mailing letters, sending telegrams and using the telephone were top of the range. In traditional marketing, the use of television, radio and billboard adverts reigned and ruled. But just like in every typical tradition, only those with the money dominate. So, the ordinary man in the street could not afford it. Today, things have changed. The SOCIAL MEDIA rules! Currently, there are about 3 or more billion people on the social media – Facebook, twitter, LinkedIn, Instagram, Google+, Pinterest, Flickr,…

In 2009, two YAHOO staff; Brian Acton and Jan Koum decided that they’ve had enough of being employees, and that it was time to do their own thing. So, they designed the messaging app; WhatsApp. According to Wikipedia, WhatsApp is a proprietary, cross-platform instant messaging subscription service for smartphones that allows users to send messages over internet connections, thereby, avoiding text messaging fees. In addition, pictures, videos and audio messages can also be sent through the application. On June 13, 2013, WhatsApp announced on Twitter that they had reached their new daily record by processing 27 billion messages. In a December 2013 blog post, WhatsApp claimed that 400 million active users use the service each month. According to Financial Times, WhatsApp has done to SMS on mobile phones what Skype did to international calling on landlines. One major strategy that worked for the organisation was that they weren’t making money…