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Recently, I had appointments with African diplomats from different nations of the continent in London – I had a period of two weeks to attend to most of those appointments. And because the information was not communicated to me on time, my business card wasn’t ready, as it was a new role for me – the design was ready but the hard copies weren’t because they weren’t yet printed. The situation made me panic a bit because I know the relevance of business cards in such high profile appointments, and I also know how irresponsible you might be deemed to be if you are unable, before or after the meetings to hand over your business card. In recognition of this, I made concerted efforts to make sure I print the business cards even if it was almost impossible. On my first appointment, the business cards weren’t ready, and when I…

Every success story is replicable. Every borrowed idea with the intent to honestly use produces the same result. Every beautiful edifice seen somewhere can be erected anywhere if there is the will and commitment to start and finish it. There is no impossibility where the heart to build is existent. Even if you can’t think, if you can see, you can become. There is hope for Africa, yes, there is. We go in phase, we passed through different phases. From huts, we moved to bricks, even if we were configured to remain in muds. I am not playing the blame game, but the many roads we walked were enough to get us stuck. Somehow, we wriggled out, and positioned ourselves where we are today. Today isn’t bleak, but it isn’t bright either. There are errors, there is self-centeredness, but in this very confusion, there are those with the mind to…

Recently, I decided to set up a home digital studio for typical audio and video podcasts. Previously, I would go round asking people I perceived should know what to do – sometimes, I even asked those who had little or no clue about what I needed. After making lots of unnecessary purchases, I realized that the major way to get information was by going through the reviews of people that have bought and used the products. To determine what to use for my podcasts, I first did research by reading what techy bloggers suggested – I also listened to audio podcasts and watched loads of YouTube videos. After determining the equipment required for my studio, I noticed that for each equipment, there are lots of brands. The next problem was which brands do I buy. In addition to various brands, it occurred to me that even in specific brands, there…

People have different motives of buying things – from person to person, motives differ. As cash is a hard earned resource, it is essential to know what should constitute value for money. Money, and the way you manage it is a major part of success or failure. Cash, also known as liquidity actually flows; that is why it is called currency. As a ‘current,’ there is movement from hand to hand, and to justify its movement, you must see the value it actually offers to you. If the product or service on hand doesn’t match the money spent, it means equivalent value wasn’t obtained. The need to write about what constitutes value for money arose because marketers are getting smarter everyday – they’re packaging low values with beautiful colors, and those who aren’t equally smart are spending too much on façade rather than the real thing. What has fooled people…

There are certain words we use so often, and within our imaginations, we conclude that we know its meaning in-depth, until somehow, one day, we decide to look into the dictionary and to our amazement, we realize that for years, we’ve only had a peripheral understanding of its true meaning. In 2012, I was writing a book (yet to be published) whose title is centered on Brand. For long, I had my own definition of brand, until I began to look into the etymology of the word. Then I discovered that the word ‘brand’ is a Germanic language, meaning fire or flame; in other words, branding means taking something through the fire or flame. At least, that is the original meaning of branding! With that understanding in mind, it is obvious that any product or service that hasn’t gone through the test of flame cannot endure the test of time.…